Hillcrest is a full-service real estate development and management company focused on the transformation of emerging neighborhoods in urban areas with compelling economic profiles. More than simply developing high-quality places for people to live, work, play, stay, shop, and dine, we create one-of-a-kind destinations defined by a fusion of exceptional design and coveted amenities. Our development strategies are tailor made to unleash untapped potential and deliver the outstanding lifestyle experiences that today’s residents, commercial tenants, and shoppers desire most. As a result, we deliver the bottom-line financial results our business partners and investors expect.
Hillcrest’s talent for staying a step ahead of current trends is what stands behind our success. We pursue acquisition opportunities in locations that have not yet been recognized for their value and we bring the vision it takes to catalyze the reinvention of entire neighborhoods. Our innovative design concepts and dynamic amenity mixes speak directly to contemporary tastes and interests. Our thoughtful approach to the character and context of each site ensures that every development is uniquely suited to elevate the quality of its location.
Hillcrest’s expertise and passion is in discovering and executing on value-add real estate opportunities, particularly for larger, Class A residential, commercial, mixed-use, and hospitality properties in emerging urban areas. From repositioning underperforming assets to developing ground-up projects, we formulate strategies that secure critical mass in targeted micro markets and generate significant value. Hillcrest has also established a reputation for breathing new life into historic properties with imaginative and thoughtful restorations that preserve significant architectural details while contributing to the evolution of the surrounding neighborhood. We take a holistic approach to the development process and believe in the power of a strong brand vision.
Innovative architectural and interior design, dynamic amenity mixes, and focused retail strategies enable Hillcrest developments to command a premium in the market. As an equity investor in every project we develop, our interests are aligned with those of our business partners, which range from major institutions seeking to execute large-scale strategies, to individual investors interested in the development of smaller-scale projects. Hillcrest’s strong, long-term relationships with leading financial institutions afford us excellent access to financing, and our hands-on expertise with local municipalities enables us to efficiently shepherd projects through the complex land entitlement and building approvals process.
Since the 1980s, the Hillcrest team has developed over 680,000 square feet of commercial office and retail space and over 2 million square feet of residential space with more than 2,400 rental and condominium units, primarily in the greater Los Angeles area of Southern California. In 2015, the firm began actively pursuing acquisition and development opportunities in other growing urban centers across the West Coast, including San Francisco, San Diego, Portland and Seattle. Hillcrest’s developments range from ground-up new construction and gut-renovations of existing buildings to carefully executed conversions of landmarked historic buildings.
Our team’s expertise in complex transactions combined with the firm’s access to favorable financing and a breadth of capital partners enables us to take advantage of a wide variety of opportunities, including the acquisition of vacant land, existing buildings, distressed loans and underperforming assets of all sizes. For every project, we are committed to adding significant value through disciplined development plans implemented in tandem with powerful branding strategies. At Hillcrest we are focused on building the neighborhoods of tomorrow by creating lifestyle synergies with the surrounding environment.